Sheepdrove have a chance of “the double” at this year’s prestigious annual Meat Trades Journal Awards. We are shortlisted for:
BUTCHERS SHOP OF THE YEAR AWARD 2007
YOUNG BUTCHER OF THE YEAR AWARD 2007
Left to Right: Gary Singleton (shop manager), Richard Dummett (butcher), Ricardo Ferreira (butcher apprentice), Michael Benson (sales and marketing manager), with the judges Fred A’Court and Ed Bedington.
Sheepdrove Organic Farm’s Maida Vale store is in the last 3 of the Butchers Shop of the Year Awards (South) and Nick Rapps, our Assistant Manager at the Bristol shop, is also a finalist in the Meat Trades Journal Young Butcher of the Year Award. Nick has risen above a high calibre of entrants to enter the shortlist for the top three.
Maida Vale shop
The final judging took place in mid September by the Editor of Meat Trades Journal, Ed Bedington and his predecessor at the journal, Fred A’Court. For nearly 120 years Meat Trades Journal has been essential reading for all involved in the meat industry. They combine a fortnightly magazine, Meat Trades Journal, a monthly magazine, MTJ Extra and a fantastic website, www.meatinfo.co.uk
At the Maida Vale store, both judges were very impressed and told us that by being in the last 3 shows you are already winners. The judges liked the Sheepdrove ethos of selling all the cuts from animal carcasses and promoting these through recipes and suggestions for customers. As we always have fresh flowers every day, the shop was decked with chrysanthemums for the judges’ visit.
The shop is stunningly different to most. We have big pictures of our award-winning farm animals on the walls, a DVD about the farm playing on a flat screen, consumer information about organics and healthy food, and a whole range of delicatessen goods such as wines, stoneground flour and preserves.
The judges also saw a beautiful display of matured beef 3-weeks-hung, mature 10-day-hung lamb, and fresh pork. Mutton carcasses were displayed in the window supported by mutton recipes by Rosie Kindersley. Home-made sausages were being displayed using fresh herbs from the herb garden at Sheepdrove Organic Farm.
Meanwhile at the Bristol shop, everyone is showing Nick Rapps their support. Nick has worked as an apprentice butcher for 3 years, progressing to Assistant Manager after 2 years and has completed a full NVQ programme.
Nick Rapps has risen above a high calibre of entrants
Winners will be announced on 20th November during the official awards lunch at Claridges. Good luck to both Nick and the team at Maida Vale!
See for yourself…
Why not visit our shops in Bristol and Maida Vale in London? Go along and show them your support. Click the links below to find out their location, opening hours and telephone numbers.